One-Page Print Ad

NiteRider Technical Lighting Systems has been a trusted name in the cycling industry since 1989, known for producing high-performance bike lights built for serious riders.

I joined NiteRider in March 2014 as an in-house Graphic Designer. At the time, the brand already had a strong visual identity, but they were looking to expand their advertising efforts and evolve their creative direction.

The one-page print ad featured below was one of the first I designed for the company. Its goal was to raise awareness about the importance of using lights while riding, both day and night. Visually, it marked a shift from the brand’s previously dark, high-contrast aesthetic by introducing more color and a more inviting tone.

To support this message, we developed the campaign slogan “Rider Safety Through Visibility,” reinforcing NiteRider’s long-standing commitment to cyclist safety through smart, visible design.