One Page Print Ad

Goal: Promote rider safety with high-visibility lights

Joined NiteRider in 2014 as an in-house Graphic Designer to expand advertising and evolve the brand’s creative direction.

Key Highlights:

  • Designed first major one-page print ad, shifting from dark, high-contrast visuals to a brighter, more inviting look.

  • Created campaign slogan: “Rider Safety Through Visibility”, emphasizing safety and brand values.

  • Applied typography, layout, and color to make messaging clear, engaging, and on-brand.

  • Collaborated with marketing and product teams to ensure creative aligned with technical features and company messaging.

Skills in Action:

  • Art direction & visual storytelling

  • Brand evolution & consistency

  • Marketing design & campaign strategy

  • Cross-team collaboration

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