Tradeshow Banners & Swag

Goal: Reinforce rider visibility and brand message across all channels

Expanded role by 2019 to include art direction, guiding photography and multi-channel campaigns to support the brand’s core message: “NiteRider by Day or Night.”

Key Highlights:

• Directed global photographers to create clear, vibrant, and approachable visuals for advertising.

• Applied art direction to digital ads, website design, packaging, trade show displays, and promotional materials.

• Developed cohesive visual identity across multiple mediums, aligning with the brand’s mission to promote rider safety.

• Collaborated with cross-functional teams to ensure messaging matched both marketing goals and technical product features.

Skills in Action:

• Art direction & visual storytelling

• Multi-channel campaign design

• Brand consistency & evolution

• Cross-team collaboration & creative leadership