Tradeshow Banners & Swag

By 2019, my role had expanded to include greater responsibilities, particularly in the area of art direction. The ads I created began to feature photography captured with specific art direction, designed to support the brand’s core message: “NiteRider by Day or Night.” This aligned with the brand’s ongoing mission to promote rider visibility in response to the rising number of cycling-related accidents caused by distracted drivers.

Collaborating with photographers from around the world, I provided art direction that brought clarity, vibrancy, and a more welcoming tone to the brand’s visual identity.

My contributions spanned multiple mediums, including digital advertising, website design, packaging, trade show design, and branded support materials such as promotional giveaways.