Social Media Graphics

Goal: Increase direct-to-consumer online sales and brand discovery through targeted social media campaigns

Contributed to significant ecommerce growth by developing creative and marketing assets that supported NiteRider’s expanding direct-to-consumer strategy.

Key Highlights:

• Helped grow DTC online sales from just over $100K in 2020 to more than $630K in 2024 through coordinated marketing and creative initiatives.

• Designed targeted social media ad campaigns to drive brand discovery and traffic to the ecommerce store.

• Built a consistent presence across META platforms, engaging both new and existing cycling audiences.

• Created visually compelling ad creative optimized for performance across paid social placements.

• Collaborated with marketing teams to align creative direction with ecommerce and growth objectives.

Skills in Action:

• Social media advertising & campaign design

• Ecommerce growth strategy

• Visual storytelling for paid media

• Brand awareness & audience engagement

• Cross-team marketing collaboration