Social Media Graphics

I’m proud to say that, through the combined creative and marketing efforts of my team and myself, we successfully grew NiteRider’s direct-to-consumer online sales from just over $100K in 2020 to more than $630K in 2024.

A key part of my contribution involved creating targeted social media ad campaigns designed to increase brand discovery and drive traffic to the company’s online store. This strategy focused on building and establishing a consistent presence across the META social media platform to engage new and existing audiences.