Website Ad Graphics

Another key contributor to the growth of online sales was targeted advertising on cycling enthusiast forums and online publications. I designed a series of web ad graphics to support the launch of the company’s newly released lighting systems.

These new bike lights featured several product updates, including a modernized USB-C charging port, color-coded light modes integrated into the power button for quick reference, and an 8-step fuel gauge for improved battery level monitoring.

To effectively communicate these new features, I created a set of clear, easy-to-read icons. Designed for quick recognition, the iconography helped users immediately understand the key product enhancements at a glance.