Packaging Design

Goal: Design a scalable packaging system that communicates durability, clarity, and shelf impact across the NiteRider product line

Led the creative direction for a redesigned packaging system spanning more than 20 bike light SKUs, balancing rugged product storytelling with a clean, modern retail presence.

Key Highlights:

• Led creative direction for a new packaging system across 20+ product SKUs.

• Designed packaging to stand out on retail shelves while reinforcing the brand’s reputation for durability and performance.

• Communicated product toughness through visual storytelling aligned with aluminum heat sinks and reinforced nylon fiberglass construction.

• Developed a minimal front design using metallic Pantone color and soft matte finishes that subtly shift under light.

• Structured back-of-package information with clear typography and custom iconography to communicate product features and specifications.

• Collaborated closely with NiteRider Engineering to ensure technical accuracy and clarity for consumers.

• Focused on sustainability, reducing single-use plastics and exploring more earth-conscious packaging materials.

• Prepared production-ready mechanical artwork files, carefully managing dielines, specifications, and print requirements to ensure consistency across the product line.

Skills in Action:

• Packaging design & retail shelf strategy

• Mechanical artwork & print production

• Typography & iconography systems

• Cross-functional collaboration with engineering

• Sustainable packaging considerations

• Detail-oriented design execution