Vehicle Wrap Design

Goal: Create a bold vehicle wrap that celebrates NiteRider’s brand heritage while inspiring riders to get outside and ride

Designed a full vehicle wrap that merges brand storytelling, action sports photography, and thoughtful layout to transform the van into a moving brand asset.

Key Highlights:

• Designed a full vehicle wrap that integrates brand storytelling with high-impact visual design.

• Carefully mapped imagery and typography to the van’s body lines and panel breaks to ensure visibility and legibility across the vehicle surface.

• Incorporated the classic NiteRider “Burst” logo to honor the brand’s 35+ year legacy.

• Featured action photography by Ale Di Lullo highlighting sponsored rider Brett Tippie to create a bold, dynamic composition.

• Extracted and emphasized the word “RIDE” from the NiteRider logo as a central graphic element to reinforce the spirit of cycling and adventure.

Skills in Action:

• Large-format design & environmental graphics

• Brand storytelling & visual impact

• Typography & layout across unconventional surfaces

• Photography integration & art direction

• Creative concept development