Website and Branding

Goal: Explore a creative side project combining design, craftsmanship, and entrepreneurship

Alongside my full-time work in art direction and brand design, I launched Pigment2Scalp in 2022 as a personal creative venture focused on Scalp Micropigmentation (SMP). The project allowed me to explore a new medium while applying my background in visual design, composition, and fine art.

Key Highlights:

• Developed a personal side project centered around Scalp Micropigmentation (SMP), a cosmetic technique that recreates the look of closely buzzed hair.

• Applied fine art foundations such as shading, stippling, and composition using micro-needles and pigment to create natural-looking results.

• Designed and launched the complete brand identity, including logo, website, and social media presence.

• Built a cohesive brand experience across digital marketing, client education, and service touchpoints.

• Used the project as an opportunity to apply branding, storytelling, and client experience design in a self-directed environment.

Skills in Action:

• Brand identity & visual systems

• Entrepreneurship & self-initiated projects

• Fine art techniques applied to new mediums

• Marketing design & digital presence

• Client experience & visual storytelling