Amazon Product Detail Page and Enhanced A+ Content

Goal: Improve ecommerce conversions through clear, brand-consistent product storytelling on Amazon

Designed Amazon product detail pages that combine photography, iconography, and typographic hierarchy to clearly communicate product features and benefits. Ensured the experience aligned with the brand system while leveraging Amazon A+ Enhanced Content capabilities.

Key Highlights:

• Designed Amazon product detail pages optimized for clarity, feature communication, and conversion.

• Integrated iconography, photography art direction, and structured typography to guide the customer journey.

• Directed photography and visual assets to ensure consistency with the established brand aesthetic.

• Developed typographic standards and style guidelines to maintain brand cohesion across ecommerce platforms.

• Implemented Amazon A+ Enhanced Content modules to elevate storytelling and improve product presentation.

Skills in Action:

• Ecommerce design & conversion-focused layouts

• Photography direction & visual asset planning

• Iconography & information hierarchy

• Brand systems & style guide development

• Multi-channel visual communication