Art | Photography Direction

Goal: Deliver versatile, on-brand photography for multi-channel marketing

Led photography direction by sourcing an external photographer whose style matched the brand’s aesthetic and storytelling goals. Developed a creative brief and shot list to ensure efficiency and alignment with brand standards.

Key Highlights:

• Created detailed brief outlining mood, composition, lighting, and overall visual direction.

• Developed comprehensive shot list prioritizing product and lifestyle moments for campaigns and future marketing use.

• Collaborated closely with photographer to refine concepts while allowing creative exploration.

• Produced imagery for digital campaigns, ecommerce, social media, and print collateral.

• Delivered a cohesive library of versatile, brand-consistent photography supporting marketing storytelling.

Skills in Action:

• Art direction & photography direction

• Visual storytelling & brand consistency

• Multi-channel marketing support

• Cross-team collaboration & creative planning