Art | Photography Direction

Led photography direction for this project by sourcing and selecting an external photographer whose visual style aligned with the brand’s aesthetic and storytelling goals. Developed a detailed creative brief outlining the desired mood, composition, lighting approach, and overall visual direction to ensure the photography reflected the brand’s established look and feel. I also created a comprehensive shot list that prioritized key product and lifestyle moments, allowing the photographer to efficiently capture a range of imagery that would support both immediate campaign needs and future marketing initiatives.

Throughout the process, I collaborated closely with the photographer to refine concepts and maintain alignment with brand standards while allowing room for creative exploration. The resulting imagery was designed to be versatile across multiple marketing channels, including digital campaigns, ecommerce, social media, and print collateral. By carefully planning the shoot and guiding the visual direction from concept through execution, the project delivered a cohesive library of brand-consistent photography that strengthens visual storytelling and supports a wide range of marketing applications.